Jaguar Launches British Badboys Campaign


Video Date:
    Feb 4th, 2014
Views:  947

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Jaguar announced the three renowned actors to appear in Rendezvous, its 60 second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest ever brand and product marketing campaign, called British Badboys which introduces the Jaguar F TYPE Coupe on sale spring, 2014. Rendezvous stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar winning British director, Tom Hooper, in London. It is Jaguars first Super Bowl TV advertisement.


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